Flow
Growth DesignDesigned and iterated across 10+ high-traffic acquisition experiences reaching ~50K daily visits each, combining behavioral insight, conversion data, UX principles, and rapid Figma prototyping to design, build, and run roughly 3 separate live experiments every week. Partnered with engineering and growth from concept through implementation to launch and A/B test experiences that outperformed existing pages by 250%+, drove reallocation of $20K+ in paid media per campaign, and raised schedule-a-tour conversion by 50%.
250%+
better than existing pages
50%
more tour submissions
Full
reallocation of paid ad traffic
My Roles
Growth Design
Designed and iterated across 10+ high-traffic acquisition experiences reaching ~50K daily visits each, combining behavioral insight, conversion data, UX principles, and rapid Figma prototyping to design, build, and run roughly 3 separate live experiments every week.
Experimentation & Conversion
Partnered with engineering and growth from concept through implementation to launch and A/B test experiences that outperformed existing pages by 250%+, drove reallocation of $20K+ in paid media per campaign, and raised schedule-a-tour conversion by 50%.
AI Agent Prototyping
Prototyped an AI agent that continuously monitors 10+ pages, surfaces conversion leaks and behavioral patterns as readable insight for non-technical stakeholders, and generates variants from the design system in minutes rather than a ~3-hour manual workflow.
Ads Landing Pages
AI Systems I Built
Experiments Run
Top performing pages outperformed existing experiences by 250%+, leading to a full reallocation of paid ad traffic.
New ads landing pages convert better than existing property pages
Confirmed — 250%+ improvement in conversion vs. existing pages
Showing price above the fold increases tour submissions
Confirmed — tour submits increased
Video background is more engaging than a static image background
Confirmed — more engaging, increased time on page
Available units section directly below the hero increases interactivity
Confirmed — more interactive, higher engagement
More engaging CTA copy drives more form submissions
No significant change detected
New co-living layout performs better for co-living personas
Just launched — results pending
Schedule Tour as main CTA in hero and nav
Confirmed — conversion volatility stabilized