Seek Discomfort

Product & E-commerce Strategy

Led product and e-commerce strategy through a 12-month redesign and optimization of Seek Discomfort's digital experience, contributing to annual revenue growth from $4M to $6M while the company scaled from a 2-person core team to 6 employees, expanding digitally.

Shopify Product Roadmap

Used customer behavior, conversion data, and business objectives to prioritize the Shopify product roadmap, increasing purchase conversion from approximately 1.5% to 3% while supporting 1M+ additional site visits, sustained business growth, and a rapidly expanding customer base.

Workflow Automation

Identified a workflow bottleneck consuming ~30 hours per month, partnered with engineering to build and validate an automated MVP that reduced the process to ~5 minutes per month, then scaled it into a full dashboard used for 12+ months that helped prevent $250K in losses.

Digital Product Ownership

Owned digital products from problem identification and requirements definition through prioritization, UX, development coordination, launch, and post-launch optimization, balancing customer needs, revenue goals, technical feasibility, execution speed, and operational constraints.

Cross-functional Partnership

Partnered directly with the CEO and a lean cross-functional team across operations, creative, marketing, and development to define priorities, resolve execution trade-offs, coordinate launches, and translate company strategy into scalable product and e-commerce initiatives.